Research Futures – The Power of Innovation Research
I will host an event about innovative approaches in qualitative and quantitative market and consumer/user research. Invited is Hyve Innovation Research, a company based in Munich. They approach research questions with new methods such as Online Research Communities, Social Media Analytics and Netnography Insights. They turn customers and users from passive recipients to active collaborators and actively involve them into innovation processes. This approach fits very well in the Design Thinking methodology by providing an exchange of knowledge and opinions throughout the design process. I have begun to work very closely with Hyve Innovation Research to utilize their expertise and tools in complex and wicked problem situations.
What: Free event – Macromedia Talk, Munich: Research Futures – The Power of Innovation Research
When: Thursday, 25 June 2015, 18:30 – 20:00
Where: Macromedia University, Munich, Gollierstr. 4, 80339 Munich
I’ll keep you posted with insights after the event…
Image: Courtesy of Hyve Innovation Research
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