Design Management class at Istituto Marangoni, Milan with international students from the IM Design Management master class. The photo features also from left Sabine Wallstein, Cristina Morozzi, Massimo Zanatta, Prof. Oliver Szasz

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Design Management “Bootcamp” at Istituto Marangoni Milan

The famous international school of fashion, art and design, Istituto Marangoni in Milan, invited me to provide a one-day class in design management.

In particular, Istituto Marangoni, which has been established in Milan before expanding to Florence, Paris, London and Shanghai, requested information on a management view on creativity, leadership in the management of fashion and product design, and on design thinking applied to fashion and product design. This knowledge exchange between Macromedia University and Istituto Marangoni was initiated by Cristina Morozzi (Director of Education at Istituto Marangoni School of Design Milano and highly acknowledged journalist, critic and art director) and Massimo Zanatta (Direttore Design School presso Istituto Marangoni).  I thoroughly enjoyed our conversation during our lunch break at a famous design restaurant in Milan near Istituto Marangoni in Via Cerva. The bootcamp was kindly organized by Sabina Pangrazzi, Group Academic Development Manager presso Istituto Marangoni.

I invited Sabine Wallstein, my colleague at Macromedia University Munich to provide the leadership and team building class, applying her extensive knowledge in project management and leadership. She has been assessor for the International PM Excellence Award at the International Project Management Association for many years and was able to provide valuable insights into the leadership qualities which enable innovation in organizations.

The class was conceived as a one-day bootcamp with extensive theory in design management and leadership incl. best practice examples in the morning and hands-on workshops in the afternoon. The highly motivated group of international students from diverse locations at Indonesia, Russia, Brasil, Sicily and Slovenia worked on topics around fashion and product designs and practiced design research and ideation methods throughout the day with great results. It is great to learn how design management and experience design topics and methods are increasingly used also in fashion.

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