Design Thinking Methodology

Here I present topics regarding the various aspects of the the design Thinking methodology.

Design Thinking Workshop for Bavarian Research and Innovation Agency

Design Thinking Workshop for Bavarian Research and Innovation Agency

I was invited by Sabine Toussaint, executive director Bavarian Research Alliance ForDemocracy, Dr. Guenther Weiß, Director Liaison Office Research Alliances and Dr. Susanne Schmitt, executive director Bavarian Research Alliance ForGenderCare to conceive an innovation workshop for the Bavarian Research and Innovation Agency. The aim was to introduce members of staff to a Design Thinking approach to decision making and problem solving in order to develop fresh approaches and new thinking with regards to problems of interdisciplinary dialogue, communication and knowledge transfer within the Bavarian Research Alliances during joint research projects.

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Design Thinking Workshop Oliver Szasz

Design Thinking Workshop at Horizont Sportbusiness Leaders Forum 2017

I was invited together with Prof. Dr. Juergen Faust, President Macromedia University, to provide a Design Thinking workshop with the focus on exploring innovative approaches to business in sports. Most of the workshop participants were top executives in German sports media and didn’t have any experience in actually “doing” a Design Thinking approach to innovation.

 

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SAP project with MA Design Management and MA Design Thinking

Artificial Intelligence Project for SAP

How can artificial intelligence (AI) support future working environments? This research question was developed by Jeong-sook Lee (Visual Design Lead and Head of Global Design Direction at SAP) and myself in order to investigate opportunities to use artificial intelligence in work scenarios and as part of the SAP Fiori software apps from SAP. This very international group of the first semester MA Design Management and MA Design Thinking at Macromedia University in Munich were asked to team up in multidisciplinary teams and to propose their own specific approach.

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Design Thinking project presentation at Rachel Carson Center

Presenting Design Thinking Research Project at Rachel Carson Center

Being invited at the Rachel Carson Center for Environment and Society (RCC) in Munich to present a student research and development project. A team of students in my Interdisciplinary Project class from the MA Design Management program investigated opportunities and issues when trying to motivate and activate Munich citizens to actively participate in protecting their environment, particularly looking into climate change. The highly challenging project was executed by students coming from diverse location such as India, USA and Germany. The result was using Gamification in order to attract citizens’ attention and galvanize the attentive public into action.

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dmi Symposium Munich

dmi:Symposium – Smart Innovation: Connecting Design to Strategy

The first Design Management Institute symposium in Munich took place at the conference center at BMW Welt. I met the dmi’s president Carole Bilson at the DMI Design Management Conference in Amsterdam, from 23-25 May 2016. Since dmi never had provided a conference in Munich, I proposed a design management symposium with the aim to bring the conversation about design-driven innovation and design thinking as a driver of innovation to organizations in Bavaria, particularly to engineering-driven SMEs. I also supported the dmi team as part of the planning team and with local sponsorship raising efforts, which ended with the partnership with bayern design and sponsorships by Macromedia UniversityChamber of Commerce and Industry for Munich and Upper Bavaria (IHK), GE Healthcare and frog. Additionally, I provided a breakout session during the symposium with the topic: Being Human in Times of Digital Transformation: The Power of Design-Driven Innovation. Further information below and here.

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Prof. Oliver Szasz, Publication: Designing Business and Management

Publication: Designing Business and Management

My Paper with the title: Design Thinking as an Indication for a Paradigm Shift was recently published in the book Designing Business and Management, edited by Sabine Junginger and Jürgen Faust, published by Bloomsbury Academic Publishing.

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Istituto Marangoni, Oliver Szasz, Design Management

Design Management “Bootcamp” at Istituto Marangoni Milan

The famous international school of fashion, art and design, Istituto Marangoni in Milan, invited me to provide a one-day class in design management.

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Designing Digital Futures –speaker list

Designing Digital Futures – symposium for digitalisation, design research and design-driven innovation.

The symposium on 22 Feb 2016 explored scenarios of a digital future from a multitude of perspectives.

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Design Management and Design Thinking Oliver Szasz

Design Management and Design Thinking

Design Management has become a central focus in today’s organizations, because incorporating effective innovation processes in order to be able to create successful new products and services, as well as better productivity and performance has increased the likelihood of a business succeeding in a global and highly competitive environment. Design-driven innovation processes are based on a profound understanding of customers’ or users’ needs, wants and aspirations – found in the human-centred Design Thinking methodology. This approach can not only support the development of successful new products and services, but supports empowerment of employees to think innovatively through all levels in an organisation, drive inspirational leadership and support change in an age of digital transformation and complex problems.

Full presentation on YouTube:  https://www.youtube.com/watch?v=ztjCHz-r1ZY

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Netnography Insights - © Hyve Research

Research Futures – The Power of Innovation Research

I will host an event about innovative approaches in qualitative and quantitative market and consumer/user research. Invited is Hyve Innovation Research, a company based in Munich. They approach research questions with new methods such as Online Research Communities, Social Media Analytics and Netnography Insights. They turn customers and users from passive recipients to active collaborators and actively involve them into innovation processes. This approach fits very well in the Design Thinking methodology by providing an exchange of knowledge and opinions throughout the design process. I have begun to work very closely with Hyve Innovation Research to utilize their expertise and tools in complex and wicked problem situations.


What: Free event – Macromedia Talk, Munich: Research Futures – The Power of Innovation Research

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European Growth by Design Summit Brussels 2015 Oliver Szasz

European Growth by Design 2015 in Brussels

I will be on the European Growth by Design summit in Brussels all day May 7, 2015. I am very much looking forward to it, because it will provide an opportunity to discuss how design can boost innovation and create economic growth across Europe. Have a look: http://designforeurope.eu/events/european-growth-design. Photo: Design for Europe

Design Thinking for Public Good symposium 2015 Oliver Szasz

Launch of Design Thinking for Public Good Symposium Event Video

A short video has been recently published on YouTube about the Design Thinking for Public Good 2015 symposium, I organized back in Feb. 2015 at Macromedia University. I am still proud of this event, which allowed me to invite various renowned organizations and speakers from UK, Denmark, France and USA. It captures the knowledge exchange atmosphere beautifully and provides an impression about the event. many thanks again for the support of NESTA UK, MindLab Denmark, La 27e Région, France, Hyve Innovation, Munich and Richard Buchanan from Weatherhead School of Management, Case Western Reserve University, USA. https://www.youtube.com/watch?v=z_ArEvLr9Ls

MOOC Design Thinking – Second Iteration – starting 15 April 2015

The MOOC design Thinking is running a second time, this time it will feature a multiple-choice exam. To register visit: https://iversity.org/en/courses/design-thinking

Innovation Symposium: Design Thinking for Public Good, 26 February 2015, Macromedia University, Munich

I am currently organizing the innovation symposium Design Thinking for Public Good. The one-day symposium will take place at Macromedia University in Munich 26 February 2015. Distinguished speakers from theory and practice inform about global trends and challenges in public sector innovation through Design Thinking. The event will feature presentations, workshops and panel discussions, and is funded by the Bavarian State Ministry for Economic Affairs and Media, Energy and Technology. It is organized in partnership with NESTA UK and supported by Design For Europe, MindLab Denmark, Innovation lab La 27e Région France and HYVE Innovation Group Germany.

 

Free Event, registration required:

http://www.mhmk-international.org/design-thinking-for-public-good.html

 

Download the symposium program:

Design Thinking for Public Good program

 

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Workshop Design Thinking for Management at Quartera Conference 2014, Berlin

At Quartera Conference experts from universities met experts from diverse industries. The topics were exchange of innovation strategies, academic education, master programs and live-long learning. Prof. Thomas Stegman and I held a workshop introducing Design Thinking innovation methods applied to management.

 

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> Design Thinking in Management – FAZ Executive School + MHMK

How can Design Thinking be successfully applied to practice in management? 2 Day Seminar with Prof. Dipl.-Des. M.A. Oliver Szasz.

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> Design Thinking MOOC – Linking Theoretical Frames with Practice

In my role as Director of the Macromedia University MOOC Design Thinking I have been very busy over these last couple of months with conceiving, designing, planning and supervising the production of the first MOOC produced by Macromedia University.

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