In this category aspects of design thinking and its application in management practice.
I was invited together with Prof. Dr. Juergen Faust, President Macromedia University, to provide a Design Thinking workshop with the focus on exploring innovative approaches to business in sports. Most of the workshop participants were top executives in German sports media and didn’t have any experience in actually “doing” a Design Thinking approach to innovation.
The first Design Management Institute symposium in Munich took place at the conference center at BMW Welt. I met the dmi’s president Carole Bilson at the DMI Design Management Conference in Amsterdam, from 23-25 May 2016. Since dmi never had provided a conference in Munich, I proposed a design management symposium with the aim to bring the conversation about design-driven innovation and design thinking as a driver of innovation to organizations in Bavaria, particularly to engineering-driven SMEs. I also supported the dmi team as part of the planning team and with local sponsorship raising efforts, which ended with the partnership with bayern design and sponsorships by Macromedia University, Chamber of Commerce and Industry for Munich and Upper Bavaria (IHK), GE Healthcare and frog. Additionally, I provided a breakout session during the symposium with the topic: Being Human in Times of Digital Transformation: The Power of Design-Driven Innovation. Further information below and here.
Design Management has become a central focus in today’s organizations, because incorporating effective innovation processes in order to be able to create successful new products and services, as well as better productivity and performance has increased the likelihood of a business succeeding in a global and highly competitive environment. Design-driven innovation processes are based on a profound understanding of customers’ or users’ needs, wants and aspirations – found in the human-centred Design Thinking methodology. This approach can not only support the development of successful new products and services, but supports empowerment of employees to think innovatively through all levels in an organisation, drive inspirational leadership and support change in an age of digital transformation and complex problems.
Full presentation on YouTube: https://www.youtube.com/watch?v=ztjCHz-r1ZY
A short video has been recently published on YouTube about the Design Thinking for Public Good 2015 symposium, I organized back in Feb. 2015 at Macromedia University. I am still proud of this event, which allowed me to invite various renowned organizations and speakers from UK, Denmark, France and USA. It captures the knowledge exchange atmosphere beautifully and provides an impression about the event. many thanks again for the support of NESTA UK, MindLab Denmark, La 27e Région, France, Hyve Innovation, Munich and Richard Buchanan from Weatherhead School of Management, Case Western Reserve University, USA. https://www.youtube.com/watch?v=z_ArEvLr9Ls
Innovation Symposium: Design Thinking for Public Good, 26 February 2015, Macromedia University, Munich
I am currently organizing the innovation symposium Design Thinking for Public Good. The one-day symposium will take place at Macromedia University in Munich 26 February 2015. Distinguished speakers from theory and practice inform about global trends and challenges in public sector innovation through Design Thinking. The event will feature presentations, workshops and panel discussions, and is funded by the Bavarian State Ministry for Economic Affairs and Media, Energy and Technology. It is organized in partnership with NESTA UK and supported by Design For Europe, MindLab Denmark, Innovation lab La 27e Région France and HYVE Innovation Group Germany.
Free Event, registration required:
Download the symposium program:
How can Design Thinking be successfully applied to practice in management? 2 Day Seminar with Prof. Dipl.-Des. M.A. Oliver Szasz.
In my role as Director of the Macromedia University MOOC Design Thinking I have been very busy over these last couple of months with conceiving, designing, planning and supervising the production of the first MOOC produced by Macromedia University.