Monthly Archives: July 2017

design strategy conference at Hypovereinsbank with ItalCam and Bayern Design

Design Strategy Conference with Italian Chamber of Commerce and Bayern Design

HypoVereinsbank-UniCredit invited renowned design companies from Italy and Germany to  discuss design as a driver for economy. Supported by Bayern Design and ItalCam (Italian Chamber of Commerce), the event featured CEOs and art directors from companies such as Alessi (Marco Pozzo), Illycaffè (Carlo Bach), Pininfarina Extra (Francesco Lovo), Tobias Grau (Tobias Grau, Axor (Stefan Hoske), and ClassiCon (Oliver S. Holy). Also part of the conversation was Angelika Müller (H.O.M.E. and DOMUS). Moderated by Barbara Friedrich.

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SAP project with MA Design Management and MA Design Thinking

Artificial Intelligence Project for SAP

How can artificial intelligence (AI) support future working environments? This research question was developed by Jeong-sook Lee (Visual Design Lead and Head of Global Design Direction at SAP) and myself in order to investigate opportunities to use artificial intelligence in work scenarios and as part of the SAP Fiori software apps from SAP. This very international group of the first semester MA Design Management and MA Design Thinking at Macromedia University in Munich were asked to team up in multidisciplinary teams and to propose their own specific approach.

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Design Thinking project presentation at Rachel Carson Center

Presenting Design Thinking Research Project at Rachel Carson Center

Being invited at the Rachel Carson Center for Environment and Society (RCC) in Munich to present a student research and development project. A team of students in my Interdisciplinary Project class from the MA Design Management program investigated opportunities and issues when trying to motivate and activate Munich citizens to actively participate in protecting their environment, particularly looking into climate change. The highly challenging project was executed by students coming from diverse location such as India, USA and Germany. The result was using Gamification in order to attract citizens’ attention and galvanize the attentive public into action.

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