Monthly Archives: June 2015
I will host an event about innovative approaches in qualitative and quantitative market and consumer/user research. Invited is Hyve Innovation Research, a company based in Munich. They approach research questions with new methods such as Online Research Communities, Social Media Analytics and Netnography Insights. They turn customers and users from passive recipients to active collaborators and actively involve them into innovation processes. This approach fits very well in the Design Thinking methodology by providing an exchange of knowledge and opinions throughout the design process. I have begun to work very closely with Hyve Innovation Research to utilize their expertise and tools in complex and wicked problem situations.
What: Free event – Macromedia Talk, Munich: Research Futures – The Power of Innovation Research
Experience the first Wearable Data Hack event in Munich in the fabulous offices space from Stylight and become part of a creative team that makes the most out of the emerging smart watch and wearable tech market. The Wearable Data Hack Munich 2015 will be the first occasion for most of the participants to share their views and ideas and jointly gather experience with the new data realm. Datarella, Stylight and Macromedia University invite hackers and designers to meet each other, to discuss and find ways of using data in order to tell the people’s lives and create examples of socially relevant technology.
The event is free of charge, but only 100 participants can attend. Please register now: wearabledatahack.com