dmi:Symposium – Smart Innovation: Connecting Design to Strategy
The first Design Management Institute symposium in Munich took place at the conference center at BMW Welt. I met the dmi’s president Carole Bilson at the DMI Design Management Conference in Amsterdam, from 23-25 May 2016. Since dmi never had provided a conference in Munich, I proposed a design management symposium with the aim to bring the conversation about design-driven innovation and design thinking as a driver of innovation to organizations in Bavaria, particularly to engineering-driven SMEs. I also supported the dmi team as part of the planning team and with local sponsorship raising efforts, which ended with the partnership with bayern design and sponsorships by Macromedia University, Chamber of Commerce and Industry for Munich and Upper Bavaria (IHK), GE Healthcare and frog. Additionally, I provided a breakout session during the symposium with the topic: Being Human in Times of Digital Transformation: The Power of Design-Driven Innovation. Further information below and here.
The Symposium theme was “Smart Innovation: Connecting Design to Strategy”. The official description of the event was: “As companies contend with unprecedented technological and business complexities, they are turning to design to simplify and humanize complex systems, clarify business strategy, and create a roadmap to innovation. Short keynote sessions and group breakout discussions will focus on design as a building block of innovation in large organizations, small and medium enterprises, startups, and the public sector. For more information about the symposium and registration click here: http://www.dmi.org/default.asp?page=Munich”
The symposium was hosted in partnership with bayern design, The Bavarian State Ministry, and Munich Creative Business Week (MCBW). The event is sponsored by Macromedia University, Chamber of Commerce and Industry for Munich and Upper Bavaria (IHK), GE Healthcare and frog.
The agenda for the 1 1/2 days
8 March, Wednesday – 14:00 to 18:30 – Workshop
Design Thinking and Innovation Management
Dr. Nelson Soken, CEO, Author, Trainer
Design Thinking is a human-centered approach to innovation and problem solving that everyone can put into practice. In this interactive workshop participants unfamiliar with design thinking, and those wishing a refresh, will learn how design thinking can enhance their individual and organizational ability to address customer needs. Learn:
- The fundamental principles design thinking
- The role of cognitive biases in decision-making and organizational interactions
- Simple, actionable tools and processes for each phase of the design process that you can implement immediately
9 March, Thursday – 8:00 to 17:30 – Keynotes Speaker Sessions
Experts from the US and Europe will discuss challenges and opportunities facing today’s design and innovation leaders:
Chris Pacione: CEO, The LUMA Institute: Key Factors That Influence your Organization’s Ability to Innovate
Fabio Sergio: VP Design, frog: Culture Eats Design for Breakfast: Thinking and Doing in the Age of Always-On Transformation
Mark Ciesko: Global Director Design Thinking, GE Healthcare; Lawrence Murphy: Chief Designer, GE Healthcare: Designing Great Customer Experiences by Leveraging Design Thinking
Ferdy Gilsing: Associate Director, Designworks, A BMW Group Company: Creative Transformation – by People, with People, for People
Christof Mees: President, CEO, Ziba Design: Navigating the Disruption – Leading a Design Firm Through the Changing Landscape of our Industry
Amy Steinmetz: Vice President, Managing Director Europe, LPK Europe; David Beard: Vice President, Executive Creative Director, LPK Europe: Connecting Design to Brand Strategy
9 March, Thursday – 8:00 to 17:30 – Interactive Breakout Discussions
Experienced leaders will lead interactive discussion sessions with small groups to discuss real-world challenges and opportunities. Learn best practices from your peers as you review current business cases, and debate models and frameworks that address topics across innovation, design management and design strategy challenges. Breakout Discussions will be led by global thought leaders:
Iain Aitchison: Program Director, Institute of Design Innovation Glasgow School of Art; Chair, DMI Advisors, Board Member Creative Scotland: From SMEs to Large Corporates: Building Design Capability at the Right Scale.
Christiane Riefler: Project Manager Design Strategy, BMW Group: Design Thinking in the German Work Environment.
Oliver Szasz: Professor of Digital Media & Communications, Macromedia University of Applied Sciences: Being Human in Times of Digital Transformation: The Power of Design-Driven Innovation
Steffi Marty: Senior Brand Identity Manager Europe, Wrigley: Beyond Empathy: Crossing Cultures with Design Insight and Foresight
Dr. Nelson Soken: CEO Soken Consulting, Author, Trainer: DMI Design Value System: A Measure of the Value of Design in Business
Chris Pacione: CEO, The LUMA Institute: Are You Solving the Right Problem? Innovation and The Art of Problem Framing
Amy Steinmetz: Vice President, Managing Director Europe, LPK Europe; David Beard: Vice President, Executive Creative Director, LPK Europe. Connecting Design to Brand Strategy
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